Hey, I'm Bill
Marketing Technology Leader seeking new opportunities
10+ years of proven leadership in marketing analytics and data strategy. I've successfully scaled marketing operations at automotive dealerships, optimized $400K+ in monthly ad spend, and built enterprise-level data platforms that drive measurable business growth.
Currently serving as Business Intelligence Director at an automotive group while seeking my next data and marketing technology challenge. When I'm not optimizing campaigns or building data pipelines, you'll find me at hockey games 🏒, swimming laps 🏊♂️, or enjoying Florida beaches 🏖️.
Technical Expertise
Marketing Platforms
Career Highlights
Career Achievements
Key results from my marketing technology leadership roles across automotive, entertainment, and e-commerce industries
Automotive Lead Generation
Complete transformation of lead generation strategy across 5 dealership locations with advanced attribution modeling.
Entertainment Marketing Success
Developed and executed comprehensive digital marketing strategy for Miami Music Week, managing audience segmentation and cross-platform attribution as lead strategist.
E-commerce Growth Leadership
Implemented data-driven approach to shopping campaigns and customer lifetime value optimization across multiple product categories as Marketing Technology Manager.
Local Market Strategy
Built comprehensive local market strategy with advanced geographic targeting and service-specific campaign optimization during consulting engagement.
Professional Track Record
Technical Leadership
Major technical initiatives I've led to drive business growth through scalable solutions and enterprise-level data infrastructure
GitHub Portfolio
Technical projects and proof of concepts
Enterprise Data Warehouse
Designed and implemented scalable AWS data pipeline processing multi-source automotive data. Architected unified system for customer, inventory, sales, and marketing data across 5 dealership locations in current role.
Customer Identity Resolution System
Built and deployed proprietary identity resolution engine to unify customer touchpoints across digital and physical channels. Developed complex matching algorithms specifically for automotive customer journey tracking.
Marketing Attribution Platform
Architected and developed real-time attribution tracking system connecting online marketing efforts to offline sales. Created custom attribution models specifically designed for automotive industry customer journey complexities.
Executive BI Dashboards
Designed and implemented comprehensive BI solution providing real-time marketing performance insights for executive leadership. Built scalable reporting architecture with drill-down capabilities for multi-level organizational needs.
Third-Party Data API Platform
Designed and built secure API infrastructure using AWS API Gateway to provide third-party marketing partners with real-time first-party customer data. Enabled enhanced targeting and attribution while maintaining data privacy compliance.
Leadership Impact
Certifications & Recognition
Continuous learning and industry recognition in data analytics, cloud infrastructure, and marketing technology leadership
Industry Awards
Dealer 40 Under 40
Recognized as one of the top 40 automotive industry professionals under 40 for outstanding leadership and innovation in automotive marketing technology.
Professional Certifications
Google Advanced Data Analytics
Google via Coursera
AWS Fundamentals Specialization
Amazon Web Services
AWS Cloud Technical Essentials
Amazon Web Services
Regression Analysis: Simplify Complex Data Relationships
The Nuts and Bolts of Machine Learning
Foundations of Data Science
Learning & Recognition
Let's Connect
Interested in discussing data and marketing opportunities? I'd love to explore how my leadership experience can contribute to your organization's growth.
Open to remote, hybrid, or relocation opportunities • Available for immediate start
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