Hey, I'm Bill
Marketing Analytics Leader & Data Strategist
10+ years building enterprise data infrastructure and driving marketing performance. Currently leading analytics at Avenue Z, where I architect data warehouses, build AI-powered analytics systems, and implement complex tracking solutions across e-commerce, B2B, and regulated industries.
I specialize in translating complex cross-channel data into insights that drive real business decisions. When I'm not optimizing campaigns or building data pipelines, you'll find me at hockey games 🏒, swimming laps 🏊♂️, or enjoying Florida beaches 🏖️.
Technical Expertise
Marketing Platforms
Career Highlights
Career Achievements
Key results from my marketing technology leadership roles across automotive, entertainment, and e-commerce industries
Automotive Lead Generation
Complete transformation of lead generation strategy across 5 dealership locations with advanced attribution modeling.
Entertainment Marketing Success
Developed and executed comprehensive digital marketing strategy for Miami Music Week, audience segmentation and cross-platform attribution.
E-commerce Growth Leadership
Implemented data-driven approach to shopping campaigns and customer lifetime value optimization across multiple product categories as Marketing Technology Manager.
Local Market Strategy
Built comprehensive local market strategy with advanced geographic targeting and service-specific campaign optimization during consulting engagement.
Professional Track Record
Technical Leadership
Major technical initiatives I've led to drive business growth through scalable solutions and enterprise-level data infrastructure
GitHub Portfolio
Technical projects and proof of concepts
Enterprise Data Warehouse
Led design and implementation of scalable AWS data pipeline processing multi-source automotive data. Architected unified system for customer, inventory, sales, and marketing data across 5 dealership locations in current role.
Customer Identity Resolution System
Built and deployed proprietary identity resolution engine to unify customer touchpoints across digital and physical channels. Developed complex matching algorithms specifically for automotive customer journey tracking.
Custom Automotive CRM
Led development team to build comprehensive CRM solution tailored for automotive sales processes. Managed full product lifecycle including lead scoring algorithms, automated workflows, and dealer management system integrations.
Marketing Attribution Platform
Architected and developed real-time attribution tracking system connecting online marketing efforts to offline sales. Created custom attribution models specifically designed for automotive industry customer journey complexities.
Executive BI Dashboard
Designed and implemented comprehensive BI solution providing real-time marketing performance insights for executive leadership. Built scalable reporting architecture with drill-down capabilities for multi-level organizational needs.
Cloud Infrastructure Modernization
Spearheaded complete migration from on-premise to AWS cloud infrastructure for entire organization. Led cross-functional team to implement Infrastructure as Code using Terraform, establishing scalable deployment practices.
Leadership Impact
Let's Connect
Interested in discussing Marketing Technology opportunities? I'd love to explore how my leadership experience can contribute to your organization's growth.
Open to remote, hybrid, or relocation opportunities • Available for immediate start